NAITURE

PROJECT SCOPE

• Branding

• Bespoke Stationery Design

• Custom Packaging Design

• Digital Assets Instagram/social templates ( highlight icons, feed templates, story templates)

• Creative direction

INDUSTRY

• Fashion

DEEPER MEANING

The brand stands for natural innovation, style, and comfort for pregnant and new mothers.

By designing polyester-free, absorbent, and supportive nursing bras, it provides a healthier and more sustainable option for mothers and their babies. Combining fashion, functionality, and safety, the brand moves away from the outdated approach to maternity lingerie. Its designs are both stylish and comfortable, ensuring that mothers feel confident, feminine, and at ease during this transformative phase of life.

With a European design aesthetic and production in Los Angeles, the brand guarantees a blend of quality, sustainability, and modern elegance.

The visual style of the brand focuses on clean, modern aesthetics with a blend of elegance and simplicity. It uses soft, neutral tones that evoke a sense of calm, comfort, and natural beauty. The imagery is bright and welcoming, highlighting the balance between functionality and style. The design elements are minimalistic yet refined, aiming to create a visual experience that feels fresh and empowering for modern mothers. The visuals reflect both the softness of motherhood and the strength of women, allowing the brand to resonate emotionally with its audience while maintaining a contemporary, fashionable feel.

DIGITAL ASSETS