BACKBONE

DEEPER MEANING

The concept behind this project was to create a campagne video and capture photos that would depict a diverse range of people wearing these scarves. These scarves are not limited to the elderly; they are embraced by individuals of all ages, from the young to couples in love. These moments captured on film convey the emotional ambiance that these scarves evoke. The brand aims to be more than just a functional scarf; it should exude the warmth of a cozy scarf while doubling as a stylish accessory, elevating one's overall look.

BACKBONE

These campaign videos and photos are a valuable asset for the company as they showcase the scarves' versatility, appealing to a diverse range of individuals. This inclusivity establishes a strong connection with potential customers and broadens the brand's appeal. Additionally, by capturing moments that evoke emotions, the scarves are portrayed as more than just fashion items; they become symbols of warmth and style. This emotional resonance can strengthen the bond between the brand and its customers, fostering loyalty. Overall, these visuals enhance the brand's image, potentially driving increased sales and recognition.

PROJECT SCOPE

• Assist with sourcing models and makeup artists

• Creative direction

• Story telling

INDUSTRY

• Fashion